Simple problem statements make for great objectives and goals. They are often disregarded, though, as solution-based assumptions (and goals) are more appealing to people.
First, people who form complex solution-based assumptions are perceived better – “this person knows what they are talking about!”. And many organisations require this from their directors and managers. Simple problem statements seem obvious and without depth.
Second, dealing with a simple problem statement is much harder. People must dig deeper into the reasons and root causes, and there are multiple directions to follow.
Solution-based assumptions used as goals or OKRs are a black box. People think there are many things in the black box (data, insights, knowledge), while there is nothing but a void in reality.Originally posted on Twitter.